Executive Team

Chief Executive Officer

Jim has 25 years of leadership in technology and software companies. He co-led the process to acquire Marketron as part of Diversis Capital, where he spent the past three years as an operating partner, board member and advisor. Jim was the founder and CEO of CrownPeak Technology, the first cloud provider of Web Content Management. Prior to that, Jim worked for USWeb/CKS and successor company MarchFIRST, where he rose to partner and then ran sales and subsequently operations for the western U.S. In the late 90s, Jim was a founding member of one of the first internet technology companies, W3-design. He holds special advisory and board roles for several prominent software companies and is on the advisory committee for Santa Monica-based incubators Amplify and Mucker Labs.

SVP Engineering

As senior vice president of engineering, Mike Jackson oversees all Marketron’s engineering team and efforts. Jackson brings extensive experience building and improving software products with distributed agile teams. Under his leadership, Marketron creates world-class software that will help its customers succeed in a fast-changing marketplace. Prior to joining Marketron, Mike was the vice president of software engineering at Pearson, the leader in learning technology, where he oversaw global software engineering. Jackson has also held leadership positions developing industry-leading enterprise software products at Oracle, Peoplesoft and J.D. Edwards.

SVP Client Services

As senior vice president of client services, Jeff London oversees Marketron’s best-in-class implementations and training, support services and information technology functions. Focused on ensuring that Marketron offers a world-class service experience to its customers, Jeff brings a decade of practical experience and success in a breadth of roles at Marketron, including product management, customer support, implementations, continuous improvement, human resources, marketing, quality control, business operations and analysis, contract management and client relations. Prior to joining Marketron, London led and managed business operations for media companies in the internet, print and broadcast industries.

VP Growth Marketing

As the vice president of growth marketing at Marketron, Bo is focused on adoption and expansion of Marketron’s digital platform by increasing customer adoption, engagement and market share across Marketron’s 7,000 customers. Her team is responsible for strategic, data-focused demand generation, nurture and retention programs.

Prior to Marketron, Bo managed marketing and communications strategy and execution including demand generation, brand management, media relations, marketing promotions, social media strategy and execution, special events, and digital programs for both B2B and B2C companies including aviation tech companies, technology startups, video game giants, telecoms, and healthcare non-profits.